Promoting Trust in Trustable Information

concept vector illustration of young people using mobile smartphone for texting, messaging and answering questions online with "NLM" in big colored bubbles on blue background

NLM is and always has been committed to providing access to trustworthy information. We pride ourselves on being an authoritative source of reliable biomedical and health information for scientists, clinicians, the public, and policy makers—a role that begins by building a collection of quality materials, carefully selected.

Our collection development policy, coupled with long-standing library principles, scientific expertise, and years of collective experience, helps ensure the quality, accuracy, and currency of our resources, whether that’s our literature repositories, our consumer health information, or our biomedical data banks. And that excellence is reflected in the trust we’ve earned, trust validated by the millions of users who visit our website each day.

But for all the authoritative information we and others share online, the internet serves up false or misleading information almost as frequently. How can we—and the citizens we serve—function effectively in such an environment?

A recent article in The New York Times helps highlight one possible path.

Pointedly titled “Why do people fall for fake news?” the article offers insights applicable beyond the political arena on which it focuses. The article’s authors, Gordon Pennycook and David Rand, ran studies to test participants’ ability to distinguish true statements from false claims. Their results highlighted the power of reflective reasoning to help people interpret information’s veracity. That is, the more people could think critically and be conscious of the steps in their own thinking, the more accurate their understanding of the information and the less likely they were to be swayed by their own rationalizations or weighted down by intellectual laziness.

What does this mean for NLM?

That beyond providing trustable health and biomedical information, we can also help our customers by building their reflective reasoning  and critical thinking skills and giving them the confidence and practice to use them. By integrating training, tools, and tutorials into our outreach programs we can boost people’s ability to distinguish good health information from the bad, which will help them make better decisions for their own health and the health of their loved ones.

After all, providing accurate information gets us only part of the way. We also need to be sure that people are recognizing and using quality, trustworthy health information and shunning the inaccurate, the biased, and the just-plain-dangerous. Our health depends on it.

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